Secur-tainment

      Vodafone launches SMS service to find blood donors         Vodafone India, one of India’s leading telecommunications service providers, has launched a unique and innovative service on SMS that allows customers to find blood donors or become a blood donor through easy search on their fingertips. All the user needs to do is, send an SMS ‘BLOOD’ to 55444 and find a donor or become a donor by replying as per the instructions in 2-3 easy steps.  Search results are narrowed down to the user’s pin code.  Users will be charged a nominal fee of INR 1/SMS for this service. This innovative service is supported by Innoz who have partnered with IndianBlooddonors.com. Blood requirements are increasing exponentially on a daily basis and with this service; Vodafone users can search for blood donors and also become a donor using SMS. Vodafone India, as a value based organization, is passionate about people. This latest initiative is in line with its commitment to achie